Use Headlines and Key Words to Drive Traffic to your Site

So I’m not an expert on SEO and I’m not going to pretend to be, but I told you we were going to dive into using headlines and key words properly to drive lots of quality leads to your site… and that’s exactly what we’re going to do. Because you can start doing this today without being an expert too to increase your exposure and qualified leads in your  business! 

Woo hooooo!!

Now of course, you can always get help from an SEO guru to seriously boost your stats, but I’m going to give you simple ways to see a difference just like I have over the years. Especially if you’re not a techie kind of person (like me).  This is a really big key to get you flexing your online marketing muscle! 

First, let’s discuss headlines. 
The first rule in creating your headlines to get more clients is to make it juicy enough to want to read your article, watch your video, or look at the pictures. Always make the subject (or headline) exciting enough to want to click it and always tie it to a result. 

For example – A so-so headline would be something like, “Are your future in-laws annoying you?” and a result-driven, exciting headline would go more like, “5 ways to get your future in-laws to stop driving you insane while planning your wedding”.  

The rule of thumb I always use is for me to ask myself, “If I was going through emails or cruising online, would I stop to click and read?” If no – your headline stinks. If yes – slam dunk! 

Now with keywords. 
Again, I’m not getting techie, but if you also don’t understand how to do SEO on steroids, but you still want to see a bump in traffic, there are a few simple things you can start doing immediately. Search engines just love blogs because the information is always fresh … and basically that makes search engines happy. So post frequently enough that you keep the search engines happy as well as clients following your blog. 

Also, integrate words throughout in a way that makes sense according to what you do and what you provide. So, using geographical words with cities you serve most is smart. Using keywords that your clients are typing in that make them find people like you is also imperative. 

If you don’t know where to begin, you can use a tool like SpyFu.com to find out how clients are finding your competitors and start using those keywords throughout your own posts. 

Try out these tools and see how brides will find you online a lot faster! 

Make more money with that blog!! 

Shauna

Power Goals

Most small business owners are surprised to learn why they're not getting what they want in life.  The main reason is that their goals are too small, too vague, and don't have enough power behind them.  Your goals will never be reached if they fail to stretch your imagination and excite you.  What really excites the imagination is the setting of a large and specific power goal.

Most goals are pretty insignificant.  A power goal is a goal that takes on a huge reality.  It provides life and motivational energy.  It gets you out of bed in the morning.  You can taste it and feel it.  You see it clearly in your mind.  It's written down in a place where you can see it every day.  It gives you clarity and purpose.

In his audio series, "Visioneering,"  Dennis Deaton teaching the power of lofty goals.  He talks about creating a "mental movie" that you watch over and over again.  The movie stars you... living the results of achieving your goal.

Walt Disney left a legacy of many great things... Disneyland and Disney World, classic animated films, and great characters.  But I believe his greatest contribution was how he summed up his life's work:  "If you can dream it, you can do it."

A power goal is a dream with a deadline.  The deadline motivates you.  People with power goals live on purpose.  The know what they're up to.  How can you tell if you've got big enough power goal?  Observe the effect the goal has on you.  It's not what a goal is that matters; it's what a goal does.

Do you know?

Do you know what you want your business to look like 5, 10, 20 years from now?

Focus

There was interesting motivational talk on this topic given by former Dallas Cowboys coach Jimmy Johnson to his football players prior to the 1993 Super Bowl.   

"I told them that if I laid a two-by-four across the room, everybody there would walk across it and not fall, because our focus would be getting across the two-by-four.  But if I put that same two-by-four 10 stories high between twod buildings, only a few of you would make it, because your focus would be on falling.  FOCUS is everything.  The team that is most focused today is the team that will win this game."

Johnson told his team not to be distracted by the crowd, the media, or the possibility of losing, but to focus on each play of the game just as if it were a good pracitce session.  The Cowboys won the game 52 to 17.

There's a point to that story that goes way beyond football.  Most of us tend to lose our focus in business becays we're too worried about so many negative possibilities.  Rather than focusing on the two-by four, we worry about all of the opportunites to fall.  Rather than focusing on our goals, we are distracted by our worries and fears. 

But when you focus on what you want, it will come into your life.  When you focus on being a happy and motivated business owner, that is who you will be.

Quote of the day...

"A bird doesn't sing because it has an answer, it sings because it has a song." ~ Maya Angelou

STOP INTERUPTING!

Interruption marketing is the "olden days" way of getting potential clients' attention, and it just doesn't work like it used to. Some examples of this include tele-marketers and radio ads. It can be annoying because it usually interupts you right in the middle of something (usually those annoying calls come right at dinner time). Regardless, the interruption doesn't make you feel  excited about the product or service from the very beginning.

In small business today the world of interruption marketing is quickly dying and is being replaced with permission-based marketing. As a small business owner, you can make these changes in your business now to see results tomorrow.

Basically up to this point, everything you know or have been doing with interruption marketing is wrong. For one reason above all others - clients are already overwhelmed and feeling attacked with information overload. So instead, you'll need to get them to "raise their hands" and sign up for more information from you.

Using special tools on your website, you get them to "raise their hands" by signing up for your free offer, VIP mailings, or whatever you're using to entice them to ask for more (not just a free consultation). Then you use this to educate your clients about your story, what makes your products and services different, and what you can do to give them the results they want. This converts them to paying clients much more than hoping for luch that your interruption marketing will work!